Shotlist Maret

Experiential Travel

• Brands are increasingly looking for travel-related content that goes beyond city skylines and sweeping landscapes. Make the shift toward immersive travel with images and videos of people exploring different countries.
• Let’s see travelers checking out side streets, dining with locals, and going “off the beaten path.”
• Upload scenes of cultural explorers taking cooking classes, hiking deep into the wilderness, or going on tours with local experts.
• Travelers enjoying street food and interacting with colorful vendors is always a popular subject.
• Images and videos of two travelers is the norm, but groups of three or more explorers will also catch users’ attention.

 

 

Diversity in Educators

• Class is in session! We're looking for images, videos, and vectors showing a range of educational professionals at work.
• BIPOC professors leading university lectures will be a smart move for March.
• Visuals of LGBTQ+ teachers leading students as they give presentations will send you to the head of the class.
• Capture images of older teachers playing with very young students—preschoolers, even.
• Users will be in search of scenes showing teachers with disabilities working with students, writing on the blackboard, and giving lectures. 

 

Circular Visions

• There are a lot of companies with circular-shaped logos (more than you’d think!) and they often request images, videos, and vectors with circular elements or framing.
• The need for vector images with a large circle of negative space for copy placement is going around.
• Images and videos of everyday objects like doorknobs, globes, pool floats, wheels, etc. will turn heads.
• Give abstract circles being formed in timelapse videos a spin, as well as long exposure shots of people waving sparklers in circular motions.
• Let’s round things out with this request: aerial shots of people formed in a circle doing yoga in a park. 

 

Healthcare at Home

• Technology is making it easier for people to take everyday healthcare into their own hands. So brands are looking for fresh content depicting healthcare at home.
• Show us scenes of patients interacting with doctors via telehealth video meetings on personal devices.
• Let’s see people taking medication, holding medicine in their hands, reading instructions on bottles (please ensure no logos or brand names are visible), giving medicine to their children, taking insulin, etc.
• Caretakers helping people in their homes is a classic scene—give it a modern feel to stand out.
• Depictions of people of all ages lying in bed or relaxing on a couch while sick always do well. Bring a healthy dose of authenticity to yours for even better results.